A Partnership Between Your Business and the Stirling Festival Theatre

Sponsorship between a business and a not-for-profit charitable organization, such as the Stirling Festival Theatre Inc, demonstrates a strong partnership that yields mutual benefits for both parties.

Your business receives access to the commercial potential and exposure to new markets associated with the SFT’s unique events and activities. In turn, your sponsorship provides added revenues which allows us to meet our goals in bringing quality live entertainment to our community and providing opportunities to youth for education in the arts.

  • Digital sponsor video monitors in our lower lobby, our upper Eugene Burrell Hall and in our street-view community window show an ongoing slide show of our current season’s sponsors.

    A sponsorship relationship is based on a business proposal with mutually-agreed upon rights and benefits for both parties. For a list of SFT Sponsor Levels & Benefits including logo/corporate name recognition, website links, complimentary tickets and more, CLICK HERE.

  • Sponsorship has a material advantage to your business in terms of raising your public profile and increasing positive awareness of your company and products by associating it with a thriving business such as the SFT, our audiences and reach in our community.
  • Sponsorship is highly public.
  • Businesses typically strive to build a relationship with the organization, and vice versa and they both continue to develop and evolve this relationship over time.
  • Sponsorship expenses are not eligible for a charitable tax receipt. The Canada Revenue Agency perceives the sponsoring business to be receiving a right, a privilege, a benefit or an advantage for their payment to the charity therefore no receipt may be issued.

SFT patrons will see your recognition and sponsorship support when entering and leaving the Stirling Theatre lobby as well as in the Burrell Hall and in our community window.

The Stirling Festival Theatre Inc. has a strong commitment to providing the best possible theatre experience at the lowest possible price. Ticket sales alone only cover 60% of the cost of producing and presenting professional theatre and other entertainment. This is why sponsorship is crucial to the work we do, and the theatre and live entertainment we provide.

Conversely, a sponsorship partnership is also crucial to you and your business. The Ontario Arts Council reported in a past study on the value that theatre and live entertainment brings to a community – for every dollar spent on a theatre ticket, four more are directly spent in the community. So for every $25 in SFT ticket sales, businesses in this area could see $100 worth of retail sales.

If you are interested in becoming an SFT Sponsor at any level or wish more information, please contact the SFT for more details and discussion.

For more information about our SFT Sponsors below, just click on their logo.



272 Charlotte Street

Peterborough, ON  K9J2V4



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